Bimingham Fashion week 2010

On the 9th October 2010, Dolls of Decadence clothing by Paulinah N. Eboh-Sampson showcased its full S/S ’10 collection ‘Doll Domination’ @ Birmingham fashion week, which took place at Oceana, Hurst street-Birmingham.
The 17 piece collection was modelled by 6 stunning models: Yanique Gordon, Katherine Thompson, Lauren Nicole Henry, Sophia Coker, Riana Machodo and Gitte Kabai– each individually sourced by the designer to represent the label at the event.

It was the first runway show, in which the designer Paulinah had full creative control over the showcasing of her collection,
With the complete selection process being entirely devised by herself, from the music, hair & make up right down to the accessories and the walk on formation.
Paulinah says: “I was extremely excited about being a part of BFW for a number of reasons, firstly as it was the 1st time Birmingham had ever hosted such an event and as an independant designer, living and working in Birimngham. It was an honour to be a part of it. And also, it was the first chance for me to present my collection exactly as I had envisioned it”.

The intimate event was created/organised by Ashleigh-Shervon Asha, a petite working Birmingham based model, whose vision was to put on a fashioin showcase where all models -both petite and otherwise, were enabled to participate in the presentation of the collections by local and independant designers from across the West Midlands and the UK, including Aimee Kight, Julian Trivedi, London based Alex Seorge, leather designer-Emma Curtis, corset & lingerie designer-Nicole Gill to name a few, as well, of course as Paulinah N.E.S for Dolls of Decadence.
It was filmed by Brit Asia TV, with a number of Birmingham based magazine companies and photographers in attendance.
Ashleigh teamed up with top Midland choreographer, Jay Mistry to bring her vision to life.

Hair styling on the day was supplyed by ‘Puro’ hair and make up looks provided by an array of independant make up artists, including Fiona Mayo, who worked closely with Dolls of Decadence’ Paulinah to create her look.
Paulinah enlisted the help of her talented sister, Janet Eboh-Sampson to create the hair look for her collection- a single cornrowed braid around each models head, neatly rolled into a bun.

The ‘Doll Domination’ collection was opened by Yanique Gordon, in a black & white striped mini tube skirt (one of the signature Dolls of Decadence prints) teamed with a black organza bushle trimmed top, with large loose neck.
The final look was modelled by Romanian born, Gitte Kabai in a ballerina inspired prom dress withg one strap sleeve, adoned with rainbow chiffon pieces, individually hand sew by the designer to complete the garment.
The collection is the first full collection from Dolls of Decadence and represented all aspects of the brand.
“I called the collection ‘Doll Dpomiatioin’ to symbolise the arrival of a re-newed fashion brand to dominate and compete with other similar brands on the fashion scene after its exsitance as an underground label, specializing purely in dance attire. And I presented it in mainly warm earthy tones of sand, khaki greens, luxurious creams & gold with accents of gentle pink and nude hues- ‘The dolls have landed….!”
For more information about the collection and the brand or to make a purchase. Check out the website